As the Art Director and Lead Designer Tim created the Beat Bleeds campaign for Baxter pharmaceuticals. Beat Bleeds is a prophylactic campaign for people with bleeding disorders like Hemophilia. The goal was to have patients keep track of all accidents related to the disease in a handy calendar and an accompanying mobile app. This was essential for both patients and physicians to take preventative measures and proper dosing requirements. Tim had a heavy hand in shaping the entire campaign through the design of the print and mobile materials, as well as web ads.
Circa, 2013
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