I was the art director and lead designer for the Craftsman.com website refresh. Whether I was making web promo banners (too many to count), strategizing and wire-framing the new site layout and design, creating site take-overs for Fathers Day and other events, completely revamping the Craftsman Industrial site, or designing tee-shirts and postcards for trade shows. It seems I've run the gamut of branding and design roles for the infamous tool brand.
Circa 2014
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As the Art Director and Senior Designer at Aisle Rocket Studios in Chicago, I was responsible for several facets of maintaining and enhancing the Craftsman brand look and presence. I was overseer and lead of a small team of designers. Whether I was making web promo banners (too many to count), strategizing and wire-framing the new site layout and design, creating site take-overs for Fathers Day and other events, completely revamping the the UX/UI for the Craftsman Industrial site, designing tee-shirts and postcards for trade shows, or rebuilding the Brand guidelines. It seems I've run the gamut of branding and design roles for the infamous tool brand. Together with developers and copy writers we were able to enhance the overall voice and user experience for Craftsman.com
Circa 2014
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